Who We Are

Pricing Labs is a small research firm focused on advanced technologies related to artificial intelligence, consumer neuroscience, and advanced analytics.

The company was founded in Chicago, IL in 2012 but was relocated to Greenwich, CT on January 15th, 2020.

Originally, we were focused on research studies around consumer pricing, including neuromarketing studies with eye-tracking equipment and virtual stores. However, we evolved into integrating the use of artificial intelligence and expanded the use of neuromarketing to include a broader scope.

We have collaborated with major research companies and major consumer brands in developing bespoke research studies.

We are a small business but with an innovative mentality, and we very much look forward to collaborating with you.

Many thanks

Dr Jose Mendoza

Founder